It began with a simple idea: beauty and travel should work seamlessly together.

As frequent travelers, we wanted something that made getting ready and packing feel a little more considered. Beautiful pieces that fit naturally into the way we move through life.

So we created atote.

Founded in Antwerp by Nicoline, atote grew from a personal world of beauty, travel and design. After years of working in the beauty industry, she wanted to create objects that combined her love for beautiful materials, thoughtful details and a life that doesn’t always stay in one place.

What started with a beauty organizer became a broader idea. A world of beautifully functional objects designed for everyday rituals, travel and everything in between.

atote is an Antwerp based lifestyle brand where beauty meets travel. We create timeless pieces that bring a sense of ease and intention to the way you pack, get ready and move.

Crafted with premium materials and considered details, each piece is designed to become part of your everyday. Whether you’re getting ready at home, checking into a hotel or escaping for the weekend.

We believe the everyday deserves to feel beautiful.

Our vision is to create objects that are as useful as they are desirable. Pieces you’ll reach for every day and take with you wherever you go.

Welcome to atote. Where beauty meets travel.